CLIENT ᴀʙꜱᴏʟᴜᴛ ᴠᴏᴅᴋᴀ
BRIEF
Create brand-new, innovative packaging for ABSOLUT VODKA. Focus on a sustainable material, with the possibility to be realized in 2030, environmentally friendly and pleasing to the eye.
Concept
CONCEPT | ᴀʙꜱᴏʟᴜᴛ ʀᴇᴅᴜᴄᴇᴅ
Absolut Vodka is reduced in every sense of the word. the famous vodka is transformed into a fine powder that turns into Absolut’s original liquid form, when mixed with water. the bottle is made from sustainable wheat plastic, the size drastically reduced and the identity is updated to reflect the new look of the bottle.
CASE FILM
The Bottle
mirroring geometrical and symmetrical shapes existing in nature, the bottles ability to fold enables far more sustainable and economical logistics.
Logotype
The logo is reduced and shaped with a origami-like folding effect. the word “vodka” is dropped and now simply consists of the word “absolut” or an “a”. The period at the end emphasizes the reduction.
Campaign
Concept Breakdown
