CLIENT |
ＡＳＰＩＲＥ ＢＹ ＣＨＯＫＥ
ＡＳＰＩＲＥ ＢＹ ＣＨＯＫＥ
is a Scandinavian & Asian fashion brand with a unisex look. Choke, pronounced [Chokke], the designer of the brand, has his roots in Thailand and the brand is a family owned company. The collections are designed in Stockholm & Northern Thailand. The garments are made in Thailand with respect for our natural resources and human conditions.
OUTDOOR CAMPAIGN
——
E-COM ▶
OUTDOOR CAMPAIGN
CASE FILM ▶
ᴛᴇᴀᴍ
MODEL
L a m i n C o l l e y
ART DIRECTION | PHOTO H o n e r A k r a w i
STYLING S a n n a M ö n t t i n e n
VISUAL EFFECTS J o h a n W i b r i n k
SIDE NOTE,
ᴛʜᴇ ɴᴀᴍᴇ ᴄʜᴏᴋᴇ - ᴘʀᴏɴᴏᴜɴᴄᴇᴅ [ᴄʜᴏᴋᴋᴇ] - ʜᴀs ᴛʜᴇ sᴀᴍᴇ sᴘᴇʟʟɪɴɢ ᴀs ᴛʜᴇ ᴡᴏʀᴅ ᴄʜᴏᴋᴇ (“ᴛᴏ ᴄʜᴏᴋᴇ”) ɪɴ ᴇɴɢʟɪsʜ, ᴏʙᴠɪᴏᴜsʟʏ ᴡɪᴛʜ ᴀ ᴛᴏᴛᴀʟʟʏ ᴅɪғғᴇʀᴇɴᴛ ᴍᴇᴀɴɪɴɢ. ᴛʜᴀᴛ ᴘᴀɪʀᴇᴅ ᴡɪᴛʜ ᴛʜᴇ ғᴀᴄᴛ ᴛʜᴀᴛ ᴏᴜʀ ᴍᴏᴅᴇʟ ʟᴀᴍɪɴ ʜᴀs ᴅᴀʀᴋ sᴋɪɴ, ᴄᴀɴ ᴜɴғᴏʀᴛᴜɴᴀᴛᴇʟʏ ʙʀɪɴɢ ᴛᴏ ᴍɪɴᴅ ᴛʜᴇ ʀᴀᴄɪsᴍ ᴇxɪsᴛɪɴɢ ɪɴ ᴏᴜʀ ᴡᴏʀʟᴅ - ʙᴇᴄᴀᴜsᴇ ᴏғ ᴛʜᴇ ᴅᴇᴛᴀɪʟs ᴏғ ᴛʜᴇ ʜᴏʀʀɪʙʟᴇ ᴍᴜʀᴅᴇʀ ᴏғ ɢᴇᴏʀɢᴇ ғʟᴏʏᴅ. ɴᴏᴛ ᴇᴀsʏ ᴛᴏ ʙʀɪɴɢ ᴜᴘ, ʙᴜᴛ ɪʀʀᴇsᴘᴏɴsɪʙʟᴇ ᴛᴏ ɪɢɴᴏʀᴇ ᴍᴇɴᴛɪᴏɴɪɴɢ. ᴛʜɪs ᴄᴀᴍᴘᴀɪɢɴ ɪs ᴘʀᴏᴅᴜᴄᴇᴅ ʙᴇғᴏʀᴇ ᴛʜᴇ ᴛʀᴀɢᴇᴅʏ ʜᴀᴘᴘᴇɴᴇᴅ. ɪᴛ ғᴇᴇʟs ɪᴍᴘᴏʀᴛᴀɴᴛ ᴛᴏ ᴀᴅʀᴇss ᴀɴᴅ ᴛᴏ ʜɪɢʜʟɪɢʜᴛ ᴛʜᴇ ᴜɴғᴏʀᴛᴜɴᴀᴛᴇ ᴛɪᴍɪɴɢ ᴀɴᴅ ᴄʟᴀsʜ ᴏғ ᴛʜᴇ sɪᴛᴜᴀᴛɪᴏɴ. ᴡᴇ ʜᴏᴘᴇ ɴᴏ ᴏɴᴇ ɪs ᴏғғᴇɴᴅᴇᴅ.♥